01 · EMOTION PATCHES
A visual language you define.
Choose a symbol that feels relevant and place it on OdbO. Emotion Patches carry no fixed emotional labels, so the meaning remains personal.
The Original Emotion Patch Plush™
Black Friday Early Access · Pre Order Open
Discover WhereFeelings Find Form
OdbO™ turns what you feel into something you can see, hold and process.
Choose an Emotion Patch to give the moment a visual form. Hold or squeeze the removable OdbO inside its Bunny Disguise. Use Hear with Me guided audio for a structured grounding moment, then use the REFLECT with OdbO journal to process your thoughts and feelings and reflect on what you carried, what changed, and what you’ve overcome.
Black Friday Early AccessExpected delivery from December 2026Designed in Australiafirst release edition
FIRST RELEASE · PRE ORDER OPEN
As seen on
THE ORIGINAL EMOTION PATCH PLUSH™GIVE FEELINGS A FORMCHOOSE WHAT IT MEANS TO YOUHOLD · PRESS · GROUNDA GROWING WORLD OF 50+ EMOTION PATCH DESIGNSHEAR WITH MEREFLECT ON WHAT YOU CARRIEDTHE BUNNY IS ONLY THE BEGINNINGDESIGNED IN MELBOURNEDISCOVER WHERE FEELINGS FIND FORM
Creator story
See OdbO through someone else’s eyes.
Real people are beginning to meet OdbO, explore the ritual and discover what the details mean to them. Start with one creator’s first look.
Featured creator videoOdbO, through a creator’s eyes
See it in motion
See OdbO in 90 seconds.
If you are wondering how the pieces come together, start here. See what OdbO is, how each part works, and how Emotion Patches, tactile interaction, guided audio and reflection connect through one experience.
Why OdbO is different
Most ways of talking about feelings start with words. OdbO gives you another way in.
Recognition can begin with something visual. Grounding can begin through touch. Reflection can happen immediately or later. OdbO brings those moments together without deciding what the feeling should mean for you.
02 · ODBO
Something physical to hold.
Inside the Bunny Disguise, the removable grey OdbO gives firmer resistance. Outside, it offers softer direct compression in the hands.
03 · HEAR WITH ME
A structured grounding moment.
Three guided audio tracks draw on grounding principles including paced breathing, sensory and tactile attention, intentional pause and reflection, with clinical psychologist input.
04 · REFLECT WITH ODBO
A place to process what happened.
Use the journal to process thoughts and feelings at your own pace, and reflect on what you carried, what changed, and what you’ve overcome.
The OdbO ritual
Five simple ways to meet what is present.
Use one part on its own or move through the full sequence. OdbO connects visual externalisation, pressure based tactile grounding, guided listening and reflective integration without demanding a perfect order.
01 · RECOGNISE
Notice what is present.
Begin by recognising that something is being carried, even if it is not yet neatly named or understood.
02 · EXTERNALISE
Give it visual form.
Choose an Emotion Patch and place it on OdbO. Something internal now has a physical point of reference.
03 · GROUND
Return to touch.
Grip, press or compress OdbO. Pressure, texture and material response give the hands something immediate and physical to focus on.
04 · RECONNECT
Listen for a while.
Hear with Me offers structured guided audio built around grounding principles, intentional pause and end of day decompression.
05 · REFLECT
Return when you are ready.
Use REFLECT to process thoughts and feelings in the moment or return to them later, and reflect on what you carried, what changed, and what you’ve overcome.
Swipe to explore the ritual
Hear with Me
A quiet moment to pause, listen and reconnect.
Hear with Me is OdbO’s growing guided audio library, created for different moments, moods and ways of being. Choose the track that feels closest to where you are right now and take a quiet moment with OdbO. As the library grows, new guided experiences will open more ways to pause, reconnect, reflect, imagine, unwind and explore thoughts and feelings in your own way.
Track 01“I’m overwhelmed right now”
For moments when everything feels intense, overwhelming or hard to steady.
For moments when everything feels intense, overwhelming or hard to steady.
Track 02“I need to pause before I react”
For moments when emotions are running high and you need a little space to settle.
For moments when emotions are running high and you need a little space to settle.
Track 03“I need to put the day down”
For evenings when your mind is still busy and you are ready to slow down. Let OdbO guide you through a longer unwinding journey, moving through gentle grounding, reflection and a dreamlike thread of imagination as the day softens and you settle toward rest.
For evenings when your mind is still busy and you are ready to slow down. Let OdbO guide you through a longer unwinding journey, moving through gentle grounding, reflection and a dreamlike thread of imagination as the day softens and you settle toward rest.
3 guided audio tracksClinical psychologist inputThe library will grow
OdbO in the real world
Meet OdbO through other humans.
See how creators unpack, explore and experience OdbO in their own way.
Creator video 01OdbO, through a creator’s eyes
Creator video 02OdbO, through a creator’s eyes
Creator video 03OdbO, through a creator’s eyes
Creator video 04OdbO, through a creator’s eyes
Creator video 05OdbO, through a creator’s eyes
Creator video 06OdbO, through a creator’s eyes
Creator video 07OdbO, through a creator’s eyes
Creator video 08OdbO, through a creator’s eyes
Creator video 09OdbO, through a creator’s eyes
Creator video 10OdbO, through a creator’s eyes
Swipe to explore creator stories
Emotion Patches
50+ designs. No one meaning.
Find the patch that feels like yours. Emotion Patches are intentionally created without fixed emotional labels, giving you a growing visual language that can change with you, the moment and what you are carrying.
Consider the sword.
A sword might feel sharp or threatening. It might represent anxiety, anger or conflict. To someone else, the same sword could mean courage, protection, determination, resilience or fighting their own battle. The symbol stays the same. The meaning belongs to the person choosing it.
The First Release begins with four curated patches. The wider OdbO world is only getting started.
50+ Standard, Limited and Exclusive Emotion Patch designs, each adding another possibility without deciding what the feeling should mean for you.
50+
Explore the patch world
50+ Emotion Patches designed to help you express yourself and your feelings better.
The object itself
Made to be held. Designed to be discovered.
OdbO is not only an idea. It is a tactile, collectible object designed to reward touch, close inspection and the small details you notice over time.
The grey form is OdbO.
Bunny is OdbO’s first Disguise. Remove OdbO and the Bunny cheeks disappear, because those cheeks were OdbO’s feet all along.
Two tactile experiences.
Inside the Bunny Disguise, OdbO feels firmer and more resistant. Remove it for softer, more direct tactile compression in the hands.
Details that reward a closer look.
Embroidered Emotion Patches add tactile texture. Contrasting materials, considered proportions and print details make the First Release feel designed from every angle.
Explore more from OdbO
Little additions to the OdbO world.
Discover seasonal pieces, collectible extras and accessories made to live alongside your OdbO.
Seasonal
OdbO Christmas Bauble
Bring a little piece of OdbO into the festive season with a collectible Christmas addition.
Collectible extra
Emotion Patch Vault
Collect 48 Emotion Patches in one premium Vault, created to keep your growing OdbO collection together.
Collector's Bundle Starter kit
REFLECT Bundle
Go deeper with OdbO through the extended hardcover REFLECT journal, guided activities and Collector’s ID Card.
The First Release
Everything begins here.
The First Release Starter Kit brings the complete OdbO experience together. Not just the plush, but the visual language, tactile form, guided audio and reflection system around it.
Black Friday Early Access
AU$69
Save AU$20
OdbO removable tactile form + Bunny DisguiseThe grey OdbO form and its first outer Disguise.
4 First Release Emotion PatchesFour curated designs to begin building your own visual language.
3 Hear with Me guided audio tracksStructured guided listening for overwhelm, intentional pause and end of day decompression.
REFLECT with OdbO softcover journalA place to process thoughts and feelings at your own pace, and reflect on what you carried, what changed, and what you’ve overcome.
OdbO keyring + premium First Release packagingA small extension of the OdbO world, presented as part of the collectible experience.
Pre order now for December.The First Release Starter Kit is currently available for AU$69 during Black Friday Early Access, with regular RRP AU$89. Expected delivery begins from December 2026. Timing may vary by destination.
Expand expression
More Emotion Patches
Build a wider visual language for your OdbO with additional Standard and Exclusive Emotion Patch sets, each offering new forms, textures and possibilities for personal meaning.
Go deeper
Hardcover REFLECT
The 164 page hardcover REFLECT journal offers expanded prompts, guided activities and more room to reflect. Check its product page for current dispatch timing.
Think of someone
Make it a Duo
One for you. One for the human you thought of. Explore the Duo Set and available add ons where available.
Why OdbO exists now
Emotional pressure is more common than we think.
OdbO is not presented as a treatment, and these numbers are not a sales diagnosis. They are context for a simple reality: many people are carrying a lot while still expected to keep moving through work, study, relationships and everyday life.
40%of Gen Z respondents reported feeling stressed or anxious all or most of the time.
34%of millennials reported feeling stressed or anxious all or most of the time.
38.8%of Australians aged 16 to 24 experienced a mental disorder within a 12 month period in the ABS 2020 to 2022 study.
31.8%of Australians aged 16 to 24 experienced an anxiety disorder within that same period.
OdbO was created to offer a physical language for recognition, tactile grounding and reflection within that reality.
Why OdbO exists
It started with a severe panic attack. Not a product trend.
During a business trip to Sydney, founder Daniel experienced his first severe panic attack. The experience changed his relationship with what could be felt intensely inside while looking completely ordinary from the outside.
Daniel, co founder Leslie and the people around them explored breathing exercises, grounding techniques, sensory practices, walking, reflection and other approaches. What became clear was that no single technique worked for every person, every feeling or every moment.
Months later, unable to sleep at around four in the morning, Daniel began sketching. A small grey form appeared. The design evolved over the following year, but one question stayed at the centre of the work.
What could hold a feeling?
Daniel and Leslie turned that question into a tactile object, a connected reflection system and eventually a world. OdbO became the intersection of emotional design, tactile grounding, collectibility, guided reconnection and reflective wellbeing.
Designed in AustraliaCreated and developed as an original Australian brand concept.
More than a plush
OdbO features a removable tactile form designed to be held, gripped and carried with you.
Feelings find form
Choose and change Emotion Patches to express whatever a moment means to you. No fixed labels required.
Professional inputHear with Me was developed around grounding principles with clinical psychologist input.
CEO TimesFrom Panic to Product: How Daniel and Leslie Built OdbO From a Moment That Changed Everything
↗Women’s InsiderOdbO: A Comfort Companion for the Feelings We Carry
↗AP News · Press ReleaseOdbO’s original launch announcement
↗Barchart · Press ReleaseOdbO’s original launch announcement
↗NewsBreak · Press ReleaseOdbO’s original launch announcement
↗StreetInsider · Press ReleaseOdbO’s original launch announcement
↗Explore more OdbO coverage and published press release placements.
The world behind the product
Enter the Mindmist.
Within the OdbO story, thoughts, feelings, worries, hopes and the things that sit somewhere between clear definitions gather in a space called the Mindmist.
Some remain formless. Others begin to take shape. Those forms become OdbOs.
There are many OdbOs, each emerging from different parts of the human inner world. An OdbO is therefore more than a character representing emotion. It is a small part of us given form.
When OdbOs enter the human world, they seek the humans they are meant to stay beside. To move through our world, they wear Disguises. The Bunny is the first one we have met.
The important word is first.
The First Release was designed as the opening chapter of a much larger collectible world: new OdbOs, new Disguises, additional Emotion Patch collections, limited releases, guided experiences, accessories and collaborations.
The Bunny is only the beginning. OdbO's world is designed to grow through new Disguises, expressions and forms.
Why people keep OdbO close
Personal. Giftable. Collectible.
For yourself.
Keep OdbO somewhere you naturally reach for it. A desk, bedside table, bag or quiet corner can become the place where the ritual begins.
For someone you thought of.
OdbO can say something without trying to write the perfect message for someone else. It is a gift that leaves room for their own meaning.
For the world still to come.
The Bunny is the first Disguise. More Emotion Patches, future Disguises and new collectible expressions are planned as the OdbO world grows.
Imagine what comes next
What should OdbO wear next?
OdbO’s Bunny Disguise is only the beginning. Help us imagine what comes next.
A colourful ghost, a fluffy bear, a magical pony, or something entirely yours? Tell us which Disguise you would love to see OdbO wear next.
For every new Disguise release, we’ll choose 10 creative entries to receive a Disguise suit. Your idea could help inspire OdbO’s next chapter.
YOUR IDEASuggest OdbO’s next Disguise
By submitting, you confirm you are 18+ and agree to receive OdbO and GOTSENT marketing emails. You can unsubscribe at any time. Future Disguise terms · Privacy policy
Before OdbO finds you
A few things worth knowing.
What exactly is OdbO?
OdbO is the removable grey tactile form at the centre of the experience. The Bunny is its first Disguise. Together with Emotion Patches, Hear with Me guided audio and REFLECT with OdbO, it forms a tactile system for emotional recognition, grounding and reflection.
What do Emotion Patches mean?
Their meaning is intentionally open. A single symbol can represent entirely different experiences to different people, and its meaning may change over time. OdbO supplies the visual form. The interpretation remains personal.
Can Emotion Patches be moved or changed?
Yes. Emotion Patches can be removed and changed. However, repeated repositioning is not recommended, as the patch may not hold as securely after being moved multiple times.
What is Hear with Me?
Hear with Me is OdbO’s guided audio experience. The First Release includes three tracks developed around grounding principles, with clinical psychologist input. It is for general wellbeing support and is not a substitute for professional care.
What is REFLECT with OdbO?
REFLECT is the journaling part of the OdbO experience. It is designed to help you process thoughts and feelings at your own pace, and reflect on what you carried, what changed, and what you’ve overcome. The First Release Starter Kit includes the softcover journal. The expanded hardcover REFLECT journal has 164 pages and is available separately or in the REFLECT Starter Kit.
Does OdbO treat anxiety, depression or panic attacks?
No. OdbO is not a medical device, mental health treatment or substitute for professional care. It is designed as a tactile grounding, emotional expression and reflection experience.
Is OdbO for children?
OdbO is a collectible comfort companion designed for ages 14+, not a children’s toy. WARNING: Small parts and removable accessories may present a choking hazard. Keep away from children under 3 years and pets. Follow the supplied safety and care instructions.
How do you pronounce OdbO?
“odd bo.”
Will there be more OdbOs?
Yes. The Bunny is the first Disguise and the First Release is intended as the opening chapter of a larger collectible world. Future Disguises, Emotion Patches and other OdbO experiences are planned.
What is Black Friday Early Access?
Black Friday Early Access gives you OdbO’s Black Friday preorder price before Black Friday itself. The First Release Starter Kit is currently AU$69 during the promotion, compared with the regular RRP of AU$89.
When will my pre order arrive?
Current pre orders are expected for delivery from December 2026. Delivery timing may vary by destination and shipping method.
Do you ship internationally?
We ship to supported international destinations. Available services and shipping charges appear at checkout. Duties and taxes may apply; see our shipping policy before ordering.
Will Australian pre orders arrive before Christmas?
We are aiming for Australian pre orders placed during the current preorder period to arrive before Christmas, with delivery expected to begin from December 2026. Timing can still vary by destination and carrier.
How should I care for OdbO?
OdbO is designed for surface cleaning only. Please follow the care instructions supplied with your OdbO and avoid machine washing or soaking the product.
Where was OdbO designed?
OdbO was designed and developed in Melbourne, Australia.
The First Release
OdbO is looking for its human.
The First Release is where the world begins. If something about OdbO feels familiar, this is your chance to bring one home from the opening chapter.
PRE ORDER NOW · BLACK FRIDAY EARLY ACCESS AU$69 · REGULAR RRP AU$89
EXPECTED DELIVERY FROM DECEMBER 2026
Black Friday Early Access pricing and preorder availability are subject to change. Delivery timing may vary by destination.
OdbO™ · The Original Emotion Patch Plush™
Discover Where Feelings Find Form
Black Friday Early Access · Pre Order OpenExpected delivery from December 2026
Pre Order Now