a quick note Before you begin

Guided Audio 'Hear with Me'

The audio tracks are still in development and will be added as each is completed. What you hear now may be a pilot or demo version, so wording and production may differ from the final commercial release.

Emotion Patches

Your Creator Kit includes the Kickstarter-exclusive Starter Kit selection. OdbO has 40+ Standard, Limited and Exclusive designs. Want the full collection? You can register your interest at the end of this Hub.

Exclusive REFLECT Journal

When enrolling for the complete Emotion Patch collection, you can also opt in to receive the exclusive larger hardcover edition of REFLECT with OdbO.

Stay with OdbO

If you’d like to keep growing with us beyond gifting, remember to apply for the First Founding Voice Affiliate Program too. We’d love to have you with us for what comes next.

First Founding Voices
Creator Hub
First Release 2026
The Original Emotion Patch Plush™
For the first voices helping OdbO meet the world.
OdbO First Release Starter Kit
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Welcome to the First Release

You are one of the first.

You are among the very first humans in the world to receive OdbO as part of its First Release.
Before OdbO reaches the wider world, you get to meet it, hold it, understand it and introduce it in your own way.
Launch16 September 2026
Time10AM AEST
Preferred postAround launch time
WindowWithin 48 hours
If 10AM does not work perfectly, no panic. You may publish within 48 hours of launch.

Any additional pieces can follow naturally during the launch window, first week of the campaign, or anytime at your convenience.
OdbO in Bunny Disguise
Your Creator Kit

OdbO First Release Starter Kit 

RRP $89
3 additional Special Edition Emotion Patches 
Value $24.95
Exclusive OdbO Magnet 
Value $24
Your personalised First Founding Voice Creator ID Card 
Value $29

A little extra

And yes, your number matters.

Could yours be lucky No. 001?

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OdbO removable tactile form and Bunny Disguise
Meet OdbO

What is OdbO?

OdbO™ is The Original Emotion Patch Plush™.

A collectible comfort companion created to give emotional weight a physical form.

Sometimes we know we are carrying something before we know how to explain it. OdbO gives that feeling somewhere softer to land.

Important: OdbO is the grey removable tactile form. The soft white Bunny is OdbO’s first disguise. OdbO can be completely removed from the Bunny Disguise and held independently.
Who is OdbO for?

Designed for ages 14+, from teens and young adults through to mature audiences. OdbO is a collectible comfort companion. It is not positioned as a children’s toy.

Notice what you're carrying. 
Give it form. Hold it. Feel it. Reflect on it.
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How OdbO works

One experience. Six connected moments.

Creators do not need to explain every step. Knowing the ritual helps you talk about OdbO accurately and naturally.
01

Choose

Choose an Emotion Patch that feels closest to what you are carrying.

02

Place

Place it on the Bunny Disguise and give the feeling a visible place to sit.

03

Remove

Take OdbO out of the Bunny Disguise. The removable grey tactile form becomes something physical you can hold in your hands.

04

Hold

Grip, squeeze or press OdbO. Leave OdbO inside the Bunny Disguise for a firmer squeeze with more resistance. Remove OdbO for a softer, stress ball style grip.

05

Listen

Use Hear with Me for a guided moment of grounding, pause or reflection. Developed around grounding principles, with clinical psychologist input. *

*Hear with Me is for general wellbeing support and is not a substitute for professional care.

06

Reflect

Move into REFLECT with OdbO (Journal) when you are ready and record what you carried, what shifted or what stayed.

OdbO closeup
OdbO was made to hold a little of what you carry.  
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Things worth knowing

The little details that make OdbO different.

You do not need to mention all of these. Pick the ones that genuinely surprise or interest you. They are here so you understand the thinking behind OdbO.
The patches have no fixed emotional label
01
The patches have no fixed emotional label

Emotion Patches are intentionally open to interpretation. A cloud might feel calm to one person. To someone else it might feel cool, gloomy, heavy, quiet or completely different. There is no correct answer. The meaning belongs to the human choosing it.

OdbO changes how it feels in your hands
02
OdbO changes how it feels in your hands

OdbO can be squeezed while inside the Bunny Disguise for firmer resistance. Remove OdbO and the grey tactile form becomes softer and more like a stress ball in your hands. Same OdbO. Different tactile experience.

03
The Bunny’s cheeks are actually OdbO’s feet

When OdbO sits inside the Bunny Disguise, its pink feet appear as the Bunny’s cheeks. Remove OdbO and the cheeks disappear because they were OdbO’s feet all along.


DID YOU KNOW?

OdbO’s expression was born from a very human feeling.

Holding on tightly through the ordinary weight of everyday life.

Some days are big. Some are completely mundane. OdbO wears the same little face through all of them, quietly doing its best.

The Bunny’s cheeks are actually OdbO’s feet
04
Hear with Me was developed with professional input

The three Hear with Me guided audio tracks were developed around grounding principles, with clinical psychologist input.*

Across the tracks, OdbO uses paced breathing, tactile grounding, sensory awareness and simple ways to bring attention back to the present moment.

Track 01
“I’m overwhelmed right now”

For moments of overwhelm or overstimulation.

Uses paced breathing and sensory grounding through what you can see, hear and physically feel, including the sensation of holding OdbO.

Track 02
“I need to pause before I react”

For moments when emotions feel loud or thoughts are spiralling.

Uses grounding and intentional pause to create a little space before what comes next.

Track 03
“I need to put the day down”

For the end of the day, when your mind is still carrying too much.

A slower guided moment for grounding, reflection and easing into rest.

*Hear with Me is for general wellbeing support and is not a substitute for professional care.

Hear with Me was developed with professional input
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The world around OdbO

More than one object.

The First Release brings several parts of the OdbO experience together.

Emotion Patches

"A visual language for feelings that are difficult to put into words. The meaning is personal."


More than 40 designs make up the growing Emotion Patch world, including standard, exclusive and limited editions. Each patch is intentionally left without a fixed emotional label, so the meaning belongs entirely to the person using it.

Hear with Me

"Three guided audio tracks for different emotional moments: overwhelm, pausing before reacting, and putting the day down."


Each track can be streamed or downloaded, so OdbO can be there whenever it is needed. 
More tracks exploring different emotional moments are already in development.

REFLECT with OdbO

"A journal that gives the experience somewhere to continue. Record what you carried, what shifted and what helped you move through the moment."


The Starter Kit includes a softcover edition, while selected First Release rewards feature an exclusive larger hardcover edition, with expanded content, deeper prompts and more space to explore thoughts and feelings.

The Bunny Disguise

"It is only the beginning. Future OdbO Disguises are part of the wider collectible world."


OdbO’s first Disguise represents softness, innocence and quiet protection, but it is only the beginning. First Founding Humans can help shape what comes next, sharing ideas and having a say in future OdbO Disguises as the collectible world grows.

Emotion PatchesREFLECT with OdbO
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Create OdbO your way

We want your OdbO content to feel like you.

You do not need to explain every feature or follow a script. Choose one or two things that genuinely interest you, then tell the story in your own voice.
01

This is not just a plush.

Start with what people think they are seeing. Then reveal that OdbO comes out, the patches have meaning, there is guided audio and there is reflection behind the product.

Possible hook: “I thought this was just a plush until I realised what it actually does.”
02

OdbO comes out.

Show OdbO inside the Bunny Disguise. Then remove the grey tactile form. Show the firmer squeeze inside the Bunny and the softer grip outside.

Possible hook: “The grey part is actually OdbO. The Bunny is its Disguise.”
03

What does this patch mean to you?

Choose a patch. Tell your audience what it means to you. Then explain that somebody else might see exactly the same patch completely differently.

Possible hook: “This patch does not tell me what I am feeling. I decide what it means to me.”
OdbO with Emotion Patch
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More stories you can tell

Pick what feels natural.

These are optional creative directions, not scripts.

The cheeks are the feet.

Perfect for plush, collectible, design and reaction content.

“Wait until you realise where the Bunny’s cheeks actually come from.”

Something to hold before you have the words.

For emotional storytelling. Sometimes the feeling arrives before the explanation.

“For the moments when you know you are feeling something, but you do not have the words for it yet.”

OdbO looks like it is holding on.

There is something deliberately relatable about OdbO’s expression. OdbO looks like it is carrying something and holding on tightly. That is part of its story too.

“I don’t know why, but OdbO’s little expression feels strangely relatable.”

Meet the first OdbO.

For collectors and character world creators. This Bunny Disguise is the First Release. The wider OdbO world is designed to grow through future Disguises, Emotion Patches and other chapters.

“This is the first OdbO release, and the Bunny is only the beginning.”
The strongest OdbO content should feel like your discovery of OdbO, not an advertisement we wrote for you.
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16
SEPT10AM AEST · Kickstarter launch
Preferred publishing time
Around 10AM AEST on launch day
If the algorithm, your schedule or life has other plans, you may publish within 48 hours of launch.
Your launch brief

Help people discover what makes OdbO different.

Use the mix of content you committed to with the OdbO Team. This may include Instagram Reels, TikTok, YouTube, Stories, UGC and static content.

Unboxing is absolutely welcome. But please help your audience discover at least one thing that makes OdbO different beyond opening the box.

Main launch CTA
PRE ORDER ODBO’S FIRST RELEASE ON KICKSTARTER
Launch offerEarly Bird AU$59Early Bird AU$89 AU$59

Limited to the first 50 First Release Starter Kits.
Once the Early Bird allocation is gone, the First Release Starter Kit continues from $69.
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Say it like OdbO

Clear language. No medical promises.

Share your experience. Keep the product accurate. Leave diagnosis and treatment claims out of it.

Good language

  • The Original Emotion Patch Plush™
  • A collectible comfort companion
  • A tactile grounding companion
  • A tactile reflection experience
  • A soft way to give feelings a visible form
  • A removable tactile form
  • A soft stress ball style form when removed
  • A companion for emotional reflection
  • A collectible comfort world
  • A meaningful gift
  • Designed for ages 14+
  • From teens and young adults through to mature audiences

Please avoid

  • Cures anxiety
  • Stops panic attacks
  • Treats depression
  • Heals trauma
  • Replaces therapy
  • Is a therapy tool
  • Is clinically proven
  • Is a medical device
  • Is a mental health treatment
  • Is guaranteed to calm someone down
  • Is for kids
  • Is a children’s toy
The simple rule: Share your experience. Do not make medical promises.
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Tag. Link. Send.

Make it easy for us to find you too.

A few practical things once your content is ready.
01 · Tag OdbO

Tag us so we can see, celebrate and share.

Instagram · @odbo.official
TikTok · @odbo_official
InstagramTikTok
02 · Link Kickstarter

Send interested humans to the live campaign.

For Instagram Stories, use the Kickstarter Link sticker where possible.

For Reels and posts, tag OdbO and support the post with a Story link where possible.

For TikTok, use a clickable profile link where available or clearly direct viewers to OdbO’s Kickstarter campaign.

ADD KICKSTARTER LINK
03 · Send your content

We would love the original file too.

Please send your live post link, your original high resolution content file and original Story files where applicable.

Preferred: through #gifted where available.

For larger files, send a Google Drive, Dropbox or WeTransfer link to hello@gotsent.com.au.

Please do not rely on Instagram or TikTok DMs for master video delivery.

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OdbO story artwork
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